Conference Updates
Welcome to Colorado Springs!
July 8
July 8
Breakfast
July 8
Welcome Presentation: World Athletics Labels as a Market Differentiator
Presented By Alessio Punzi
July 8
Workshop: Strategic Communications for Road Races
Presented By Michelle Sammet
July 8
Break
July 8
Workshop: Drug Testing Protocols, and the Athletics Integrity Unit’s Dedicated Road Races Integrity Programme
Presented By Brett Clothier
July 8
Workshop: All Things Rules – World Athletics Rankings, Shoe Regulations, Course Measurement, Qualification Systems
Presented By David Katz
July 8
Lunch
July 8
Presentation: The Global State of Trail Running
Presented By Laurent Leloup
July 8
Workshop: World Athletics Sustainability Strategy and Implementation
Presented By Jen Cerullo
July 8
Break
July 8
Presentation: Racing into the Future: Preparing Your Organization for the Incoming AI Wave
Presented By Cade Netscher
July 8
Presentation: World Athletics Championships – Hosting Opportunities & San Diego 2025 Case Study
Presented By Josh Cox, Mark Neville & Tracy Sundlun
July 8
Reception
July 9
July 9
Group Run & Walk
July 9
Breakfast
July 9
Conference Opening Remarks
July 9
The Science Behind World Class Communicators
July 9
The Art of Community
July 9
Break
July 9
Why Research Is the Heart and Soul of Innovation
July 9
Lunch
July 9
Building Race Roster: People, Product, Profit
July 9
Level Up!
July 9
Industry “Hot Ones” Interview
July 9
Group Networking Event
July 9
Louie Louie’s Piano Bar
July 10
July 10
Group Run & Walk
July 10
Breakfast
July 10
Ignite Your Board: Tackle Challenges and Drive Success
July 10
Maximizing Sponsorship Revenue: Innovative Strategies and Practical Approaches
July 10
Break
July 10
Reinventing Refunds for Participants
July 10
Media plans for events of all sizes and budget
July 10
Closing Remarks
July 10