Sara Grauf oversees experience development for the San Francisco Giants organization, leading a team to deliver an industry leading end-to-end guest experience. Sara thrives at the intersection of business development and strategic implementation, navigating complex operational challenges while pursuing innovative, experience-driven revenue opportunities. She led operations for the organization’s three World Series celebrations and was responsible for the commercial strategy and delivery of the first-ever ticketed spectator program for the America’s Cup, Rugby Sevens World Cup, and the Giant Race, the flagship health and wellness initiative for the club. In addition to events-related business development, Grauf oversees the club’s food & beverage program, transportation, spring training operations and public realm programming for the Mission Rock development, San Francisco’s newest waterfront neighborhood. 

Driven by a passion for people management and organizational development, Sara has a distinct understanding of the impact of leadership dynamics on business results. Her leadership style is rooted in transparency and dedicated to creating dynamic leadership opportunities for developing staff. 

As a Bay Area native and lifelong athlete herself, Sara is deeply embedded in the Bay Area sports  community. She is a founding investor in Bay FC (the Bay Area’s NWSL franchise) and is actively consulting with the Bay Area Host Committee on experience strategy for the 2025 NBA All Star Game, the 2026 Super Bowl, and the 2026 FIFA World Cup.