Speakers

Alex Vander Hoeven

Co-CDO, ASICS Organization and CEO of ASICS Apps

About the Speaker

Alex started his career in Deloitte’s consulting practice as a systems analyst gaining expertise in helping companies organize their sales and procurement data to optimize business processes. After completing his MBA, Alex teamed up with a group of high school friends to organize the Rock the Road 10K, which led to the founding of Race Roster. Alex is an avid golfer who loves gadgets and technology.

Dan Docherty

Chief Coaching Officer and Managing Partner of the Leadership Development Practice at Braintrust

About the Speaker

Dan Docherty, PhD, is the Chief Coaching Officer and Managing Partner of the Leadership Development Practice at Braintrust, a Leadership Professor in the MBA program, and Assistant Director of the Isaac Oxley Center for Business Leadership at Miami University. With a PhD in Management from Case Western Reserve University, his research centered on the neuroscience of coaching, development, and performance in leader-team member relationships. A former life sciences executive, Dr. Dan, has coached thousands of leaders across the globe and co-created the NeuroCoaching® framework to assist leaders in communicating with impact to build stronger relationships and drive performance.

Sara Grauf

Senior Vice President, Experience Development – San Francisco Giants

About the Speaker

Sara Grauf leads Experience Development for the San Francisco Giants, where she shapes the organization’s end-to-end guest experience with an eye toward innovation, impact, and operational excellence. She sits at the crossroads of strategic vision and execution, unlocking new revenue opportunities while delivering exceptional experiences across Oracle Park and the broader Mission Rock neighborhood.

Her portfolio includes oversight of the Giants’ food and beverage program, spring training operations, event production, transportation, and guest services—as well as public programming for the emerging waterfront district. She’s produced major concerts, three World Series parades, and global spectacles like the 2018 Rugby 7s World Cup and the America’s Cup’s first-ever commercial spectator program. Looking ahead, she’s already at work on activations tied to the Bay Area’s role in the 2026 Super Bowl and FIFA World Cup.

A builder of teams and culture, Sara is known for her transparent leadership style and deep commitment to developing talent. She was named a 2024 Sports Business Journal Game Changer, honored for driving transformational impact in the industry through leadership, mentorship, and innovation.

A Bay Area native and lifelong athlete, Sara’s roots in the local sports community run deep. She is a founding investor in BAY FC (the Bay Area’s NWSL franchise), a former Division I field hockey player at Cal, an Ironman triathlete, and a proud Lafayette Little League coach.

Marty Gorsich

Chief Executive Officer at Farmers Insurance Open (Century Club of San Diego)

Egon Hoppe

bij Deloitte Consulting, Human Capital Lead

About the Speaker

Egon Hoppe is a seasoned professional with a diverse educational background and extensive experience in various high-level positions within the military and consulting sectors. He studied Servant Leadership at the Academy for Servant Leadership, as well as at IDL/ HDV 05, Twents Carmel Lyceum, Royal Military Academy, and Utrecht University. His educational journey reflects a commitment to leadership development and strategic thinking.

Throughout his career, Egon has held key roles in well-known organizations. Currently, he serves as a Partner at Deloitte, bringing his wealth of experience to the consulting industry. Prior to his current position, Egon held distinguished roles such as Commandant Landelijk Tactisch Commando KMAR and Brigade-generaal at Koninklijke Marechaussee.

Tim Young

President/Partner, Southport Marketing

Laura Green

Content Creator

Laura Green is a comedic content creator who aims to get runners and the running industry to have a good laugh at themselves. The ultimate goal is to make the viewer feel more connected to the running world by letting them all in on the inside jokes of being a runner. Because even something as boring as putting one foot in front of the other can be entertaining when we all stop taking ourselves so seriously.

Chris Heuisler

Conference emcee

Chris Heuisler has been a thought leader in the run space since 2013 when he landed the role of Global Run Concierge for Westin Hotels and Resorts. Chris is currently the Director of Content for BRONTOSAURUS!, a boutique creative agency with a focus on storytelling. Additionally, Chris has recently taken back up acting, a craft he studied and pursued from 2000 – 2010. Chris resides outside of Boston with his wife, Rachel, and two kids, Shane (15) and Kiki (12).

David Basacco

COO, ASICS Apps

After spending six years working with Race Directors at an agency level, David joined Race Roster in April of 2022. He oversees the company’s marketing efforts and also focuses his time on the development of new strategies and initiatives that assist in driving growth for events.

Cade Netscher

Founder & CEO, Neurun

Cade is the Founder and CEO of Neurun, an innovative AI platform in stealth mode that is partnering with brands to personalize outdoor route experiences for activities such as running, cycling, skiing, and off-roading. An avid runner with a background in Neuroscience from Duke University and a passion for endurance sports, Cade is deeply committed to merging AI innovations with the evolving world of outdoor experiences, enhancing the joy and accessibility of outdoor activities for everyone.

Kevin Jones

Board Member of the World Academy for Endurance Medicine, CEO and Managing Partner ODYSSEY MEDICAL

Tommie Runz

Content Creator

Erin Azar

Content Creator

Bill Quinn

Tata Consultancy Services Futurist