Laurent Leloup discovered a passion for trail running early in life, and has since worked to become an expert in the discipline. In 2019, he started Trail Running Consulting (TRUC), while continuing his work as a Business Insights Manager, until five years later when he was finally able to turn his complete focus on running and developing the sport As a runner, race director, Project Manager of Trail at the Swedish Athletics Federation and member of the KUL ultra running committee, he continues to develop trail running at both national and international levels to increase accessibility, elevate the quality of the events, and drive innovation within the space.

Laurent will be sharing outcomes from his research, and highlighting the most relevant insights from a business perspective of the trail running sport, and its evolution.